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Service Design, Interior Design

Essence Space Design


Service Design, User Experience Design, Strategy Planning, Spatial Design


Cultivating Connections:

Bridging Communities through Spatial Design



Reception Centre: bridging Real Estate Ecosystem


In the real estate landscape of Taiwan, construction companies often establish temporary reception centres before commencing auctions, a practice rooted in providing essential sales services. These centres serve as critical bridges connecting prospective buyers with construction companies, offering valuable insights into available properties, amenities, and investment opportunities. As the first point of contact, these reception centres play a pivotal role in shaping buyer experiences and shaping the real estate market dynamics in Taiwan.


Desk Research

Target Users:   Understanding what are Taiwan architecture companies struggling with

Reception Centres: Vital in Real Estate Sales.


In the competitive real estate market, model houses and reception centres blend architectural design with strategic sales tactics, shaping a unique product appeal for sales success. These spaces, adapting to diverse societal dynamics, serve the dual purpose of drawing potential buyers and elevating residential value.

Why reception centers matter in Taiwan's real estate?

Transitioning from Temporary to Permanent.


Builders gradually shift from temporary to permanent reception centres, driven by sustainability concerns.

This transition not only aligns with their environmental consciousness but also aims to mitigate the over-commercialization of their brand image and reduce reception centre construction costs.

What are Taiwan architecture companies struggling with?

User Research

Stakeholder Map

From the Customers' (Buyers) perspective:

Customers prioritise the visiting and consumption experience, value privacy, company's image and seek a friendly atmosphere. Additionally, they express a desire to foster stronger connections with neighbours and engage in cultural activities with their families.

Target users: Understand the concerns of various stakeholders in the industry

Problem Statement

Construction Industry's Limited Customer Base

Given the construction industry's limited customer base, fostering integrated communities becomes paramount. Stronger community connections can attract a broader range of potential buyers.

Temporary centres lead to negative brand image

As society's environmental awareness continues to grow, the conventional reception center sales model in the construction industry is increasingly viewed as unsustainable. Companies must adapt to bolster their corporate brand image.

'How Might We' Statement

How might we reposition the reception centre under the premise of satisfying the purpose of the sale?



With service design thinking, "Botanical" establishes the relationship between the "construction company", "buyer" and "community". And repositioned them through the "reception centre" area to create new business relationships and brand connections.

System Map

Service Framework


Reception counter 


Move the reception counter to the entrance, and arrange staff to provide immediate service, so that people passing by are more willing to walk in, so as to increase the exposure of the project.

Meeting rooms 


Create an atmosphere surrounded by “greenery” to conform to the brand image while maintaining customer privacy.



Re-integration of the service process :

Let customers fully understand the brand value, and then gather each customer on the side of the project model to introduce the content of the project and achieve the effect of hunger marketing.


Activities can also be held here to gather residents and achieve the two purposes of community development and commercial marketing.

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